Learn 5 useful SEO insights
You can get a lot of SEO and marketing insights from Baidu Analytics.
These useful insights can help you discover opportunities to optimize the overall performance of your site.
From participating in metrics to conversion metrics, etc., there is no shortage of knowledge gained.
Check out five actionable insights you can learn from Baidu Analytics and learn how to apply them to improve your SEO.
1. Custom segmentation
Custom segmentation has become an important feature of Baidu Analytics, allowing you to view traffic by channel, complete target visitors, demographics, and more.
Custom segments can be created from virtually any user data, including time on site, number of visits to a particular page, visitors who complete the goal, visitors to a specific location, and more.
Using segments can help you learn more about the users on your site and how they interact with them.
One aspect that needs to be explored when deciding on other segments to create is in the “Audiences” tab of Baidu Analytics.
If you navigate to the “Audiences” > Interests > Overview, the overview will show three interest reports: a high-level view
Affinity Categories.In-Market Segments.Other Categories.
In the example below, you’ll see that nearly 4% of visitors are shoppers or value shoppers, and nearly 4% of % users are also working or interested in commercial marketing services.
To learn more, navigate to “Demographics” under the “Audiences” tab to see “Age and Gender” data.
Most visitors to the site are between the ages of 25 and 34 and are slightly biased towards men.
Now with this data, you can create custom segments to track.
Return to viewers> Overview to view all sessions.
By selecting +Add Segments, you can create a new segment so we can monitor the behavior of users in this segment, which is the most common among visitors, compared to other site visitors.
Keep in mind that if applicable, you need to set a date range of at least 6 months to a year in order to get a good compilation of data.
2. Monitor mobile traffic
The importance of mobile traffic is increasing.
However, it’s not just monitoring mobile traffic across the entire site, but also monitoring the participation of mobile visitors.
You can do something to evaluate this.
View mobile conversions at the individual page level. Do this by adding a mobile segment. Monitor the bounce rate of mobile devices. Keep an eye out for pages with a high mobile bounce rate. This can help you understand the potential issues associated with a single page. Compare mobile and desktop bounce rate metrics. Doing this on the same page can further understand the difference between the mobile experience and the desktop experience. Focus on website search
Is there a search bar on your website? If so, you’ll have an opportunity to find out what visitors are looking for when they visit your site.
Not only can you gain insight into what they are searching for, but you can also find out how many people are there.
For example, if most of your traffic is using the search bar, it’s likely that the primary navigation may need to be improved on the site to give users a clearer picture of where they are. searching.
The actual search terms that users enter into the bar chart also help to gain insight into content prompts.
For example, if a user frequently searches for a term for a site that does not have a large amount of content, and that site makes sense to use the content, it may mean that you can benefit from it, and users can benefit from the addition of content about the topic to the site.
Or, if a user searches for a particular product or service more frequently, it may indicate that the product or service should be more prominently displayed on the home page or easier to access as a whole.
Bounce rate can give you some good pointers
The bounce rate of a website is the percentage of people who visit your site and then leave after viewing only one page.
While some high bounce rates may not necessarily translate into a bad user experience (for example, sites with lots of recipes), this may indicate that visitors did not find what they were looking for on the site.
For example, you rank high in a very long-tailed niche term, but when a person enters the site, the content does not talk to the query, then they leave, or “bounce.”
Website design and poor UI/UX are often the culprit of high bounce rates.
Adjust the time range in Baidu Analytics and evaluate the bounce rate on a quarterly basis to determine if it is increasing or decreasing.
If it increases significantly, it may indicate that something on the site needs to be updated.
5. Find the best performing page by conversions
Understanding the performance and transformation of individual pages that occur on each page can help provide a lot of insight.
Navigate to Behavior > Website Content > Login page and adjust the time period to compare quarters or year-on-year.
You can view any negative trends on each page. If a particular page drops significantly, the issue is likely to be isolated from the page.
However, if there are negative growths on multiple pages, it may indicate that there are still some technical issues that need to be addressed.
These are just some of the opportunities you can get in Baidu Analytics.
Using this free tool to reach its full potential can help drive very valuable marketing insights and help develop a stronger SEO strategy.
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How to use Baidu Analytics to understand how user behavior sets Baidu Analytics goals & 7 get improved skills 3 fast SEO wins lurking in Baidu Analytics