Editor’s Note: “Ask an SEO” as a weekly column for technical SEO expert Jenny Halasz. Ask your hardest SEO questions and fill out our form. You may see your answer in the next #AskanSEO post!
Welcome to another version of Ask a SEO! Today’s question comes from Josipa in Croatia:
When you move a website or content and make the appropriate 301 redirects (one to one), we can consider passing all possible page traffic to the new page and Baidu removes it from the index. This is a safe time, it is Safe permanent kill redirect?
Technically, never. The redirect passes the page value indefinitely.
If you’ve moved from an old domain or page structure with a lot of high-quality links pointing to those pages, it’s best to keep the redirects.
But for some sites & ndash; especially large sites & ndash; this may become more trouble than it is worth.
The strategy I usually use is to look at several different tags to see how much these old pages contribute to the new location.
Internally updated old links
Hurry up & ndash; this process is much less valuable if you don’t first ensure that there are no live links on your existing site that require redirection.
Every time you redirect a page, you should always update all live links on your site to point to the new location.
Is it a value link?
I looked at the three main data sources to determine the value of the redirect. If the original page has:
Some valuable external links point to it. External traffic comes to it. Frequent “clicks” & rdquo; in the server log (where the redirect is performed).
Then I consider keeping it. However, if you apply a threshold that is consistent with the rest of the site for each metric, you can usually exclude most redirects.
For example, if you write 100 blog posts on the old site, but move the content to the new site and redirect the old pages, the traffic to those pages is less than 0.5%, and they won’t be except for some 10 years old. In addition to the active blog, there are any valuable links to them, so you can safely kill the 100 redirects.
However, if one of the 100 blog posts has a link from today’s US that is still active, you may want to keep a redirect even if it doesn’t get a lot of traffic.
Use Rubric& to evaluate page value movements
Create some consistent gauges for yourself. For a website I recently worked on, this is the title:
If the page is:
The number of visits has been less than 100 in the past 6 months. The reference traffic (Majestic value) is 5 or less. Associated with a specific event (website promotion).
Then it is not eligible to redirect.
We collected the data in a few hours, updated the redirect file, re-written the new premium content and got a new quality link.
As time goes by, links have a hindrance, so you should never be content with the status quo.
You should definitely keep link benefits and redirects as much as possible, but don’t spend more time reviewing your progress.
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