SEO is a discipline that requires strategy and specific strategies to succeed.
While auditing and one-time optimization can have some impact on organic structure, it is difficult to find sustainable rankings, organic flows, and conversion goals without a sustained commitment.
At the basic level, we know that search engines & ndash; especially Baidu & ndash; constantly change and adjust the signals and variables in the algorithm.
Sometimes we know what is going to happen, and if we announce, we can plan. However, in most cases, we don’t know any algorithm changes in advance.
Whenever we see location, visibility or traffic changes… either because of changes made by search engines or because of what competitors are doing – – we are forced to react passively.
But you must never forget the importance of being proactive in SEO.
Here are some of the most critical daily, monthly, quarterly, and annual SEO tasks that you must pay attention to as part of a reliable ongoing maintenance or management plan.
Educate yourself daily
Keeping abreast of industry news is an important aspect of SEO and must be incorporated into any maintenance or ongoing management plan.
This includes search engines announcing their own mission-critical alerts and updates, as well as close attention to SEO best practices and breaking news from news such as search engine magazines.
The huge shift in the industry is hard to miss. But when you miss them or best practices are outdated, smaller, more subtle changes will become more magnified.
Understand your current metrics
Monitor your key SEO performance metrics in real time or at least once a day. It is especially necessary for brands and companies that rely on e-commerce transactions or leadership to support sales teams.
Knowing how your site behaves when searching for top metrics is important to identifying any danger signals. These may include:
The specific or aggregated position is degraded. The amount of organic traffic has dropped. Sales or lead volume decreased.
Being able to find problems as soon as they occur is key.
You need to be able to diagnose problems and reverse any negative trends before they impact your overall marketing and business goals.
You can monitor less important KPIs per week (any KPI that does not require immediate response).
Make progress on tactics
A solid SEO plan or activity must have an overview of goals, strategies, and specific strategies.
The daily process should include specific tasks, milestones, and achievable actions to achieve greater goals.
These strategies can include the first action taken in stages or more action items using flushing and repetitive methods.
In any case, a list of specific technologies, pages and out-of-page operational items should be defined in a year, divided into months, and further strategies and schedules that can be performed on a daily basis to maintain normal.
SEO needs the ability to think and handle everyday tasks and action items globally.
Monthly report on performance
In addition to daily or weekly KPI monitoring, it is often important to use monthly cycles to report performance more broadly.
The focus of monthly checkpoints is to allow dedicated time to compare larger sample data and view trends.
The monthly performance report should include an annual comparison of completed months and any available annual statistics.
Any reason for the cause deviation and the cause, the celebration beyond the goal, and any metrics that warrant a change in the plan are critical to the surface and prioritization of dashboard or snapshot reports through performance data.
Review Completion & Continuing Action Project
This is an opportunity to assess the strategy and implementation of the plan that violated last month.
Is everything done? Is there a deviation? Are obstacles or obstacles or obstacles encountered on the road?
Looking back on the past helps shape the future.
When you combine action items and tactics with performance data, you should fully understand the reality of driving SEO performance.
Plan next month’s Action Project & Assessment Program
The monthly interval is ideal for ensuring that the task is completed. Even after planning this year, the situation of search engine optimization will change, and performance is not always what we expect after we do something for the first time.
With the monthly planning approach, the plan can be adjusted, such as doubling a particular strategy or adjusting the overall strategy to recalibrate.
By being flexible enough to evaluate performance and tactics on a monthly basis, you can avoid over-thinking and react too quickly, but don’t let too much time pass and lose contact with the target trend.
Quarterly technical issue audit
Assuming that you have covered technical issues at the beginning of the SEO focus and are still concerned about any issues that pose a risk in daily and weekly monitoring, it is important to conduct a broader review of the audits each quarter.
This review should include an audit of the issues reported in Baidu Search Console and Bing Webmaster Tools. In addition, it compares with website speed, mobile usability, benchmarks and standards for structured data validation, and aspects that are often infrequently viewed.
Page issue review
If there is no audit process, or even monitoring, things will happen on the website.
Code updates, plugin/extension updates or postings may result in duplicate tags, duplicate content, and even missing page elements.
It is important to have a quarterly audit of page issues using a variety of free and subscribed third-party tools. Some tools can even send alerts and factors to the daily process, if something changes like the meta description is deleted.
In any case, having a reliable tool stack and process for quarterly evaluations and comparisons with previous audits, pays attention to ensuring audit results and any fixes required, and incorporates them into the tactical plan.
Link profile audit
The SEO program may generally include some form of link building. Whether it’s by attracting links to compelling content or a more focused research and outreach program, it may be part of an ongoing strategy.
Putting time and effort into the strategy makes it important to understand the overall link configuration file. This may be a performance indicator tracked during the monthly reporting phase, but the quarter should be reviewed in a deeper review.
Evaluating the quality of links, the number of links, the diversity of sources, the relevance of relevant content, comparisons with competitors, comparisons with benchmarks, and period comparisons are all backlinks that ensure that the program is performing as expected in the region.
In addition, if there is no daily or monthly effort, any spam or negative SEO attempts can be captured here and resolved through the rejection process.
Local list review
Once local list management is in maintenance mode, significant changes to NAP (name, address, phone) data or list data inconsistencies are not often required. However, this does not mean it will happen and it can “set and forget it.”
Third-party tools are strongly recommended for auditing at least quarterly to ensure data accuracy and consistency.
This audit identifies issues that can be resolved at once and provides guidance on performance and any changes to the list, comments, and other aspects of the list in addition to the basic NAP data.
Annual performance
When running SEO’s annual plan – even if it is not an annual agreement or evaluation cycle & ndash; spending a full year of data and evaluating it
helps to suggest strategies and find measurable ROI calculations.
SEO is a long-term process that enables the most competitive positioning in search engines. View performance data in a 12-month span, compare it to previous periods, and seeing benchmarks and celebrating success is a valuable time commitment.
Planning strategy & tactics
In addition to reviewing annual performance data, you should also plan for next year’s goals, strategies, and strategies.
Although the program may be maintained within a week, planning and setting goals is key to measuring progress.
If there is no plan and a realistic view of past learning and resources invested in the coming year, there may be a gap between expectations and reality. It is best to solve this problem a few months ago.
in conclusion
Successful maintenance and ongoing SEO management steps sometimes vary with the frequency and importance of different brands, agents and organizations.
However, there needs to be a clear, structured process that includes the necessary inventory items, which is key to organizing and achieving goals.
Without a reliable plan and checklist, there may be too much agility in a week, a month, a quarter or a year, or when chasing shiny objects, news or choice tactics.
Because the nature of SEO is longer than other marketing channels, staying focused is critical to success.
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