Chapter 4 Analysis

Chapter 4 Analysis

4.1 Demographic Characteristics

The demographic factors include gender and designation of the employees. The gender includes male and female, while designations vary from employees to employees. Designations are MSE, MIO, SMIO,DM, distribution manager and Customer Loyalty manager.

4.2 Review of hypotheses

In case of Ufonethere is insignificant relationship between the philanthropy and

Hypothesis 1:

Ho: There is no effect of corporate philanthropy on customer’s loyalty.

H1: Effects of corporate philanthropy exist on customer’s loyalty. .

H2: Corporate philanthropy enhances a firm’s Reputation.

H3: Corporate philanthropy has significant effect on brand image

4.3 statistical results and interpretation

Table II-A:

Regression Analysis (

Ho: There is no significant relationship between corporate philanthropy and

H1: There is no significant relationship between corporate philanthropy and

S.NoDependent VariableIndependent variableAdjusted R squareFBSt. ErrorTP. Value
1customer’s loyaltyPhilanthropic Practices0.750.8490.2700.2930.9220.369

The above table shows that there is an insignificant relationship between philanthropic practices and

Table II-B:

H2: Effects of corporate philanthropy exists on the UFONEFirm’s Reputation

S.NODependent VariableIndependent variableAdjusted R squareFBSt. ErrorTP. Value
1Firm’s ReputationPhilanthropic Practices0.490.1180.860.2500.3430.735

The above table demonstrates that there is an insignificant relationship between philanthropic practices and Firm’s Reputation (P.value = 0.735, T = 0.343), which means that there is no relationship between philanthropic practices and Firm’s Reputation. Or we can say that the philanthropic contributions made by UFONE didn’t affect the UFONE image in the eyes of stakeholders at all. Again we can estimate from the given P value and T figure that UFONE image is not affected by philanthropy. It might be that UFONE is not contributing to health and education that’s why they are not getting any reasonable and attractive image in the eyes of stakeholders.

TablIn the UFONE data the most insignificant figure is customer loyalty showing the P-Value (0.83) and less insignificant figure is Customer Loyalty having the P-value of 0.369

On the other hand the Tapal Tea shows the most significant and prominent variable is customer loyalty having the p-value 0.001, and the less significant variable is Firm’s Reputation having the p-value of 0.008. Hence the above result shows that the Tapal Teainvest more in philanthropy (health and education) therefore Tapal Teabel believe in philanthropic practices and using it as a tool for gaining customer loyalty, increasing Customer Loyalty and enhancing the firm Firm’s Reputation in the eyes of stakeholders.

e II-C:

H3: Corporate philanthropy creates loyalty with customers

S.NoDependent VariableIndependent variableAdjusted R squareFBSt. ErrorTP. Value
1Customer LoyaltyPhilanthropic Practices0.1103.3600.4480.2441.8330.83

The above table explains that there is an insignificant relationship between philanthropic practices and customer loyalty (P.value = 0.83, T = 1.833), which means that there is no relationship between philanthropic practices and customers loyalty. Or we can say that the philanthropic contributions made by UFONE didn’t attract the customers’ loyalty. The customers are not loyal to UFONE and their products. So on the basis of above mention hypothesis i.e. Ho that

Table II-D:

Regression Analysis (

Ho: There is no significant relationship between corporate philanthropy and Customer Loyalties.

H1: There is no significant relationship between corporate philanthropy and Customer Loyalties.

S.NoDependent VariableIndependent variableAdjusted R squareFBSt. ErrorTP. Value
1Customer LoyaltyPhilanthropic Practices0.40211.8011.0480.3153.3290.005

The above table shows that there is a significant relationship between philanthropic practices and Customer Loyalties (P.value = 0.005, T = 3.329), which means that there is a positive relationship between philanthropic practices and Customer Loyalties. The contributions made by Tapal Teain the field of education and health, have affected their Customer Loyalties and have generated potential revenues for the firm.

Table II-E:    

H2: Effects of corporate philanthropy exists on the UFONEFirm’s Reputation

S.NoDependent VariableIndependent variableAdjusted R squareFBSt. ErrorTP. Value
1Firm’s ReputationPhilanthropic Practices0.4079.9130.8970.2853.1490.008

The above table demonstrates that there is a significant relationship between philanthropic practices and Firm’s Reputation (P.value = 0.008, T = 3.149), which means that there is a positive relationship between philanthropic practices and Firm’s Reputation. The contributions made by Tapal Teain the field of education and health, have positively affected the Tapal Teaimage in the eyes of stakeholders and they have positive word of mouth about Tapal Tea.

Table II-F:

H3: Corporate philanthropy creates brand loyalty with customers

S.NoDependent VariableIndependent variableAdjusted R squareFBSt. ErrorTP. Value
1Customers LoyaltyPhilanthropic Practices0.54017.4390.5140.1234.1760.001

The above table explains that there is a significant relationship between philanthropic practices and customer loyalty (P.value = 0.001, T = 4.176, which means that a positive relationship exists between philanthropic practices and customers loyalty. Or we can say that the philanthropic contributions made by Tapal Tea, attracted the customers loyalty very much

Table III-A:

4.4 Correlation Analysis (

S.NoDependent VariablesIndependent VariablesRR Square
1Customer LoyaltyPhilanthropic Practices0.2120.45
2Firm’s ReputationPhilanthropic Practices0.810.47
3Brand ImagePhilanthropic Practices0.3970.157

Correlation Analysis (Tapal Tea):

S.NoDependent VariablesIndependent VariablesRR Square
1Customer LoyaltyPhilanthropic Practices0.6650.442
2Firm’s ReputationPhilanthropic Practices0.6730.452
3Brand ImagePhilanthropic Practices0.7570.573

4.5 Summary of results

UFONE
S.NoDependent VariablesIndependent variableAdjusted R squareFBSt. ErrorTP. Value
1Customer LoyaltyPhilanthropic Practices0.750.8490.2700.2930.9220.369
2Firm’s ReputationPhilanthropic Practices0.490.1180.860.2500.3430.735
3Brand ImagePhilanthropic Practices0.1103.3600.4480.2441.8330.83
Tapal Tea
4Customer LoyaltyPhilanthropic Practices0.40211.8011.0480.3153.3290.005
5Firm’s ReputationPhilanthropic Practices0.4079.9130.8970.2853.1490.47
6Brand ImagePhilanthropic Practices0.54017.4390.5140.1234.1760.147

The above summarized table shows significance and insignificance relationship between the dependent and independent variables. This shows that the UFONEdata is an insignificant relationship between the philanthropic practices and the rest of dependent variables. On the other hand the Tapal Tea has the significant relationship between the independent and dependent variables.

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