PHILONTHROPIC PRACTICES PHILANTHROPIC PRACTICES EFFECT OF PHILANTHROPIC PRACTICES ON CUSTOMER LOYALTY, CHAPTER 2 LITERATURE REVIEW HISTORY OF CORPORATE PHILANTHROPY.
Today (January 4) is the day of death of Nawab Waqar-ul-Mulk, the famous leader of Tehreek-e-Pakistan. Maulvi Waqar-ul-Mulk’s real name was Maulvi Mushtaq Hussain. He was born on March 24, 1841, in the Daulat Kade of Fazal Hussain Kamboh in the Amroha area of Uttar Pradesh. Nawab Waqar-ul-Mulk received his early education from a religious …
Chapter 5 Conclusion To achieve the economic objectives, enhance In this paper we find that there is an insignificant relationship between the dependent variables and independent variables in Furthermore, we also assessed the philanthropic practices of both the firms. Both companies are claiming that we are contributing in the philanthropy. But when we analyzed co-relationship …
Chapter 4 Analysis 4.1 Demographic Characteristics The demographic factors include gender and designation of the employees. The gender includes male and female, while designations vary from employees to employees. Designations are MSE, MIO, SMIO,DM, distribution manager and Customer Loyalty manager. 4.2 Review of hypotheses In case of Ufonethere is insignificant relationship between the philanthropy and …
Chapter 3 Methodology 3.1 Data collection Primary data has been collected from two firms engaged in philanthropic activities one is Ufone and other is Tapal Tea. This chapter includes research methodology, a time frame of the study, research instrument discussion, sample and statistical tools discussion, participant response rate, theoretical framework, and reliability scale. The methodology …
Chapter 2 Literature Review History of Corporate Philanthropy According to Marx (1998) A report published in 2008 by Pakistan center of There are two opinions in favor and against the argument about philanthropically practices of the corporate sector. In 1984 Peter Drucker argued that the corporate sector should not invest in charity of those institutions …
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PHILONTHROPIC PRACTICES Philanthropy originated from the Greek word meant as a love of humanity. In the modern world, this is emphasized where the public good is produced by the private sector having a sense of charity on humanitarian grounds. Normally the corporate world uses this theme to get a Firm’s Reputation and more revenue in …
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