In Webmaster Hangouts, John Mueller offers advice on whether to help trim low-traffic content. This topic is related to the SEO industry called keyword assimilation and content synchronization. Baidu’s John Mueller provided insights on Baidu’s internal discussion of content pruning. Then he proposed two solutions.
Is pruning content a good SEO strategy?
The question asked is whether it is worth pruning unexecuted content in terms of SEO. Through the “performance”, “the questioner clarified that he meant not receiving traffic. He also clarified that the research did not increase the value of the site visitors.
The person who asked the question did not mention the concept of content killing. But the overview he requested is consistent with the theory. More about the following.
John Mueller suggested that trimming content is just one way. There are other strategies available.
How to handle low traffic pages
John Muller proposed two strategies. He said that the first option was to delete the content. Another option is to improve the content. Both methods are satisfactory. Then he cautioned that using page views as a measure of how good or bad the content might not be a good way.
The second method of improving content contradicts long-held rote solutions to eliminate non-preformed content. We will look back later. Let’s see what John Muller actually said.
The warning about using page views as an indicator of what is low content is also inconsistent with some suggestions on how to deal with so-called “keyword likes”. ”
John Mueller trims the content:
Have this saying
“I think they have two opinions and methods. Even inside is Baidu … when we talk about the search ranking of this topic, many times they will say that maybe they should improve the content.
For example, if they have this content on the site, it was originally for some reason; maybe it is not very good content, maybe it is even bad content … one method is actually just saying good, we will spend Time to improve this content.
Another way may be from a practical point of view. You say … I know this content is there. I put it there for a reason, but it is very scary content, I don’t have time to improve this, I don’t have time to focus on this. Then it might be a good idea to delete it.
In the end, it’s what you’re offering on the site is how you show your search engine. So if you know that the content is not good or the quality is low or too thin, then you can still present yourself to the search engine.
You can say that I can solve this problem by removing bad content, or I can solve this problem by improving the bad content. Both are appropriate responses that you can take.
Sometimes there are practical reasons for some way or another. For example, if you have millions of pages that are very thin, then improving all of these pages may not be practical. Then maybe it’s something you look good in the long run. I will make sure my new content is good, and then you take all of it out. Or maybe you have found a middle ground and I will improve if I say well, but I will also come up with a bunch of things that I don’t have time or I don’t want to have on my website. ”
Page view may be an unreliable performance indicator
Then, another participant presented an example of a web page that contained important and accurate content but did not get traffic because it was not a hot topic at this particular time. In other words, there is no trend in this topic.
John Muller replied that this is an important nuance.
“ I don’t use metrics like web browsing as the only way to identify low quality content. You are a website expert, you know what is good and what is bad. Sometimes, metrics like web browsing can help you find poor quality content.
However, I will not blindly say that almost no page browsing content is bad content, I need to delete it. … Our algorithm does not view page views. They try to understand the value of the content …
Just because it is rarely seen does not mean it is a bad thing. “
What is content assimilation/keyword assimilation?
The phrase content/keyword canonization is discussed at least since 2007. Some SEO bloggers try to discuss it as a “higher” user. There are only a few topics that SEO knows, but this is not the case. If Rand Fishkin is talking about the 2007 contention, it can be said that this is a widely discussed theory.
The problem with this theory is that the phrase “personalization of content” is just a label that does not describe the actual problem.
It’s like your mechanic tells you that your car is not running because it has an engine failure. How does this help you?
The phrase “engine failure” is just a label that describes anything from blowing a gasket to an alternator that needs to be replaced. Similarly, the phrase “content cannibalization” is also true. Do not tell you what is wrong. The alternator that needs to be replaced is more specific and allows you to understand the possible solutions.
That’s why people in webmaster hangouts have this problem. He didn’t know what to do because he didn’t understand the problem. You can’t find a way to solve a problem you don’t understand. Calling it keyword Cannibalization doesn’t help anyone.
What content assimilation is really
The real problem is usually the thin content of the page, the content is inconsistent, the content is duplicated, the content is outdated, and the content is only the long tail.
As John Mueller said, using page views as an indicator can get you into trouble because you’ll remove the perfect content.
Another issue being fixed is the site architecture. A good website structure helps different parts of the site to focus on the content of the topic. Those may not be the only problems, but those are immediately thought of.
It is not useful to discuss these issues under the Content/Keyword Cannibalization tab. This is specifically determined:
The content is more helpful to duplicate content details content related content outdated content long tail content website architecture
These are six different issues. Most importantly, they are not a problem because they are “eating” and “eating”. Keyword or content.
They are problems for a variety of reasons. Each problem requires a different solution and “pruning”. Content is not the only solution. As suggested by John Mueller, you can delete content, update content, or keep content separately.
Watch John Mueller discuss content pruning in the webmaster hangout.
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