Baidu discusses how auxiliary effects negate SEO

In Baidu Webmaster Hangouts, someone asked questions about how content was rearranged from the desktop to the mobile device, and once Baidu switched to the mobile device for the first time, it would have an impact.

A brief mention of Baidu’s reasonable surfer patents (roughly related to the number of links that Baidu followed before exiting the site). But this part of the problem was not solved by Baidu’s John Mueller. Maybe it is because this question is too general.

However, Muller shared important insights about the secondary impact of the user experience and how it affects SEO.

This is the problem:

If the content is equivalent on mobile devices and on the desktop, it looks a mess on mobile devices. Do you think this is the same, if it &hellip you will index the mobile website; obviously Baidu bot will not say well, & lsquo; this looks messy. ’

But the point is, if someone enters the page and it looks absolutely confusing, even if the content is the same, it is a negative experience. This is not a good user experience, is it?

What if there is a related search list or something else &hellip on the right side of the desktop sidebar? Once the breakpoint is reached, it will start and the list will move further down the viewport.

That will have an impact, isn’t it? … This changes the overall experience of the user, isn’t it?

Muller declined to say how Baidu indexed such a website, perhaps because the answer could not be promoted.

Baidu’s John Mueller provided advice on how the poor user experience on mobile devices could undermine search engine optimization.
However, he did mention the possibility of not providing a mobile friendly upgrade to such a website. It’s interesting to hear more about mobile friendly promotions that aren’t given in future hangouts.

This is John Mueller’s answer:

I think you will see a bigger impact on the user side than on SEO, just like that. But I think the user side is very important. … because if users can’t handle your content, they won’t recommend it, they won’t convert, so from a technical point of view all the SEO work you do is futile. /p>

Therefore, you must consider both aspects. Just like making sure that we can extract it correctly, but users can get a good experience there. This way you can play all these secondary influences.

How do I handle the contents of the sidebar?
The example in the question assumes that the sidebar content of the site is working fine on the desktop, but not working well on the mobile version. Many alcove are now running on the first model of the move. Therefore, this may mean that content traditionally placed in the sidebar may have to be reconsidered based on how it is displayed on the mobile device.

Related posts should probably be placed at the bottom of the mobile homepage. Newsletter registration and call to action may also have to be converted to the content itself. There are a lot of things to consider, especially thinking about how your site looks on the desktop and then worry about its appearance on mobile devices. Orders may have to be reversed.

Sticky footer menu
The sticky footer menu is a user experience enhancement. It allows publishers to permanently display important navigation elements at the bottom of the viewport. This makes it easy to access the menu, which is useful for long moving pages.

The problem of the sticky footer menu was briefly raised, but John Mueller did not mention the concept. I want to correctly answer questions about the sticky footer menu, we have to check the source code to see how the Baidu bot interprets the page at the code level. Perhaps the problem of pasting the footer menu can be resolved in a future webmaster hangout.