Want to improve your search engine optimization strategies and skills to provide more information to your organization and customers?
Then it is time to give up bad habits and start creating new habits & ndash; or strengthen existing ones.
Although we tend to be specific to SEO (technical, page, off-page), based on our level of interest or familiarity, we usually focus 100% on SEO.
Our focus is weak.
Here is how you build habits that help you broaden your context and content-driven SEO range – no work twice as much!
The word “research” means “different things for different people.”
In our industry, it is usually associated with keywords, competitors and links.
As the focus of search engine optimization continues to shift to focus on the whole rather than on the details, it is equally important to have good processes and habits to conduct research.
Although I have tried to transfer and use terms like “audience”. Not a “keyword.” When I was at the front end of the SEO campaign, I found some insights into terms and topics that came from focusing on using tools and available data.
I use more tools, spend more time on the SERP, and focus on finding ways to understand the audience more in detail than in the past, while not giving up the principles of old-school keyword research.
We know that we have to go deeper, but also remember that the mining of that long tail keyword is short-sighted in the context-based SEO era we are in.
2. Measure more
I am willing to bet that 9 out of 10 people who are responsible for search engine optimization for their company or customer will admit that we spend less time on Baidu Analytics, Baidu Search Console and other analytics tools than we would like.
It’s time to find ways to get numbers or invest almost every day to jump into numbers.
The more time we spend on the data, the more we can measure, add custom dimensions, adjust the attribution model, and find insights that we get if we only drop weekly or monthly to generate a report.
3. Daily study
When we need to find answers or understand what is happening in the SEO world, we have good sources of search engines, such as search engine diaries.
That is not enough!
With the speed of website technology, trends and digital marketing, we must find ways to learn everyday.
A good way to build this habit is to find ways to focus on your favorite industry resources and communicate the news to you.
I extracted my daily learning through articles provided via email and social channels.
I have found that selectively subscribing to and focusing on channels that are not noisy helps me focus on the articles I need to see without having to go to various sites &ndash alone; in this free time, my days go very fast. But this happens a bit.
4. Working backwards
We are doing better and better in this regard because we have to do this.
SEO is part of a digital marketing mix and has seats.
However, we are competing with channel and noise for blockchain, artificial intelligence, voice, chat bots and more.
We must adhere to the concerns of our stakeholders & ndash; search how to meet business goals.
To ensure our focus, we must start with our business goals and then adjust our metrics backwards.
When we first consider our KPIs (eg, ranking, average ranking, traffic), we lose important news, that is, executives and customers are most concerned about sales, prospects, revenue and ROI, and get educated about them. opportunity. the way.
5. Real attention to context
If you have entered the SEO world for a long time, or if you are only part-time as part of a broader role, plus many other reasons, it’s easy to focus on old tactics or minor updates.
While I can speak on specific case studies of individual tag updates and ranking improvements, they are more rare than in the past.
Getting the right context and focusing on the relevance and authority of the overall theme is critical to SEO success.
If you still stick to the old strategy, or just make small updates from time to time, then you will fight a hard battle.
It’s important to turn to the context, first considering the context and then taking into account keywords, techniques and links, which will help drive the right priorities in your SEO plan.
6. Technically clear
Now that I’ve talked about the background, I have to balance this and make sure we are keen on the technical aspects of SEO.
While it’s possible to extract a lot of content or build a lot of links and rank well, the nuances of technical search engine optimization are still a factor.
Even if you are a more content and creative SEO, you can master all aspects of technical SEO.
It is still important to navigate through duplicate content, specifications, indexes, rejection of bad links, page speed optimization, and other aspects of technical search engine optimization.
In fact, it seems that technical search engine optimization skills are gradually fading.
7. Attracting stakeholders
Unless you are an SEO designer, writer, coder, and IT staff, you can’t do it alone.
Incorporate others into your strategy and circle. Attracting the people you depend on can help you get what you need.
In addition, find ways to get product teams, other channels of marketers, salespeople, researchers, public relations companies, senior executives and actual customers to help you learn and develop your strategy.
I am not saying to let people control or say how SEO is done, but you can use:
Educate them. Learn about any insights they can provide to your competitors and target audience. Learn about your customers’ journeys. Use valuable information to shape your plan. Integrate with other marketing channels
We can learn a lot and take advantage of other areas of marketing and advertising. It’s often easy to link and share keyword data with paid search.
Beyond your comfort zone and find ways to gain insight from traditional marketing, print and offline experiences.
We can do a lot of things to support other channels, which can help us provide content, links and other external factors that we usually can’t influence to drive our search engine optimization.
9. Balance the focus of SEO
We are strong in some areas and weaker in others. Or maybe you are a unicorn or rock star that is great for everything.
Even if this is the case, we prefer all aspects of SEO to others.
Whether we are stronger or prefer content rather than technology, technology goes beyond pages, off-page pages, etc., we must create a habit that balances our concerns.
Yes, you can focus on one thing, do it well, and produce results. However, this is an adventurous strategy that can be counterproductive when the main algorithm is updated or the competitor shifts focus or enters your industry and uses a balanced approach to destroy you.
Make sure you focus on all aspects of search engine optimization and consciously choose why you want to focus on certain aspects and priorities.
Establish sufficient balance and redundancy in the strategy to reduce risk.