Want to improve the natural search visibility of your site?
The first step is usually an SEO review.
SEO audits can generate valuable insights. It reveals past SEO strategies and strategies & ndash; or lacks – and is a new way to start new partners,
The best audit is done in-depth and focuses on SEO:
Technical.On-page.Off page for all aspects of the three key areas.
They also use some keywords or goal-oriented focus to compare. This allows for a deeper analysis of the comparison of keyword performance and competitors.
When investing time, effort, and actual funding in an SEO audit, you may be achieving the goal of taking action later. Maybe you are looking to get a return on your investment or start rankings, traffic and conversion goals improvements.
What will happen next?
The following are specific next steps that should be taken after the audit is completed to ensure that your time and investment are not wasted.
1. Develop a list of insights
Detailed manual audit reports typically include:
A list of reviewed SEO projects. The status of these projects is related to best practices, audiences and competitive filters. It is recommended to correct or improve the aspect.
These are usually woven throughout the report and sometimes summarized in the executive summary or conclusions section.
For lighter or more automated audits, this part of the results may lack clarity or depth.
After the SEO review, your first step is to get a short (or possibly long) list of specific insights and issues that require action.
2. Prioritize according to the degree of influence
Using the list contained in the audit report or your insights is now the time to start the planning phase.
If you have the option to return to the person or team (internal or external) who is reviewing or post-audit meetings, you can understand and understand how each project affects expectations. Insight list.
Not all corrective or optimization measures will have the same impact. Although SEO professionals are required to avoid promises due to industry uncertainty, there should be a scale and objective way to prioritize lists based on the size of the problem.
Setting expectations for possible impacts, even if they are based on the baseline and the location you want, will help in measuring the actual impact later.
For example, by writing custom, useful, keyword-centric tags to solve the problem of missing title and meta description tags on each page of the site, it may have a greater impact, and should be structured more structured than to contact us. The data has a higher priority. /p> 3. Identify the necessary resources
With a list of priority action items based on impact levels, you can now determine the time, budget, and resources required to process each project.
A person can complete some updates in a few minutes with little training. Others may need assistance from other departments, individuals or external suppliers.
Implementations like complex canonical tagging strategies may require a good technical SEO idea plus the skills of a web developer. These resources may cost money and must be scheduled into the timetable.
Once you know how long it takes to implement each project, how much time and resources it will take, plus the impact of the previous step, you can filter the list and re-prioritize it.
4. Develop a timetable
You can now get to know your work and needs in front of you. It’s not time to let your feet get out of breath.
Advancing the SEO program can be daunting due to time, resources and budget constraints. However, SEO is a long-term commitment driven by short-term activities and tactical execution.
At this point, you should be able to see the full investment for all projects in the implementation list.
Based on budget, rhythm and submission capabilities, you should know how much time it takes for the entire job.
With these, you can develop a timeline with specific milestones, goals, and reporting cycles to measure the impact of your work.
5. Develop an action plan
To put the plan into practice, you need to find the right system to ensure:
Collaboration is very simple. Scheduled and assigned tasks. Added computability.
Whether it’s a workflow program, a search engine optimization tool or a project management suite, treating it as a real project or activity after an audit is one of the best things you can do to provide a reasonable solution.
There are no expectations or responsibilities for stacking magnified tasks or tasks in individuals, teams or role groups, which is a major risk of failure.
It is crucial to set the tone according to the plan and expect to be scheduled and completed according to budget and time.
Not all stakeholders and roles understand the potential impact of improving search engine optimization if they play only a small role in some parts.
The IT manager (no offense) may be very concerned about why you want to change the 302 redirect to 301s or set the canonical version of the root domain.
Without some education and clear tasks and a deadline for the program, it might enter an IT queue with a lower priority and never complete.
How do you know what SEO’s success is like, is this effort worthwhile?
Review the goals and expectations you set in the first post-approval step, which is the best estimate of the impact of the identified action items, and you can measure performance.
Using baseline or baseline data, you can isolate project plans and see changes in average position, impressions, traffic, and conversions during a project or activity.
With dedicated planning and joint efforts, you should be able to track specific improvements.
Be sure to use the annotation feature in Baidu Analytics and report the cycle on a monthly or weekly basis, depending on how long your schedule is implemented.
This is a great way to track improvements over time, understand the impact of actual impacts and estimates, and make any agile revisions to the plan or continue to maintain the original plan.
The SEO audit process can be overwhelming.
Depending on the type of audit and the support and training gained at the end of the process, using audit as a powerful tool to improve website optimization can be challenging.
From insights to fully operational and measurable programs, you can achieve success, not only to find return on investment for the audit investment itself, but also to use SEO as a valuable digital marketing channel.