As a search engine optimization professional, you may have a directory of horror stories.
Every business is unique, and every customer from your door is different.
Most of the time, these customers are really interested in understanding how SEO’s right approach can help their brand grow.
However, certain things that customers do or say can make your job more challenging.
You may have encountered all of this, but there are 10 customer behaviors here, guaranteeing that any SEO professional is a bit crazy.
1. Unnatural obsession with position 1
The information about search engine optimization floating on the Internet is already vague enough, and many companies believe that this is the full meaning of ranking in one of the top three (which may be particularly unstable recently). /p>
Of course, rankings are important, but the main goal of search engine optimization should be to increase awareness, build reputation, and drive the growth in the number of quality visitors to their sites.
Location 1 is not the only way to achieve this.
You can help your SEO customers refocus by pointing out all the ways that effective SEO brings traffic to them.
For example, using a local search engine optimization strategy may cause a business to fall into a local 3 package instead of the first.
For local businesses, 3-pack is much higher than any other position on page 1.
2. Believe that SEO replaces PPC 100%
Effective PPC advertising is an investment and an advertisement that many companies hesitate. Especially if they work under a limited marketing budget.
Although it is estimated that 41% of the first page hits the top 3 paid ads, the company will turn to search engine optimization, hoping to generate the same type of fast super target traffic.
Unfortunately, with these expectations, they are almost always disappointed.
SEO is not effective, or it ranks second in the PPC. It’s just the difference, which is hard for some customers to understand.
PPC is like throwing darts and hitting the target on the first try, where SEO is about long-term cultivation and brand building.
Both won when they were working together.
3. Think it’s just a number game
There are very few things in quality that exceed quality, and the flow of carefully crafted SEO strategies is not one of them.
When a customer wants to see only a digital boost, it is very frustrating.
Yes, directing more traffic to their website is an important part of the picture, but the quality of the traffic there is more important than the number of visitors.
These are the types of customers who want to see the results immediately, and the increase in traffic is a tangible way to measure the benefits of paying SEO services.
However, it is important for the SEO to strengthen what SEO means for this customer.
Showing them how to invest in high-quality prospects is more important to their return on investment, even if the overall traffic figures are not what they want to see.
4. Now want everything
Occasionally, customers will come to you in a series of despairs.
The use of suspicious strategies in the past may be punished.
Or, their own attempts at search engine optimization failed, and they felt the carpet was pulling out from them.
They need to develop their own brands, they need to do this quickly, and then lose the motivation they can’t recover.
They want your SEO help and they want yesterday’s results.
Importantly, this customer understands that SEO can help their business stand out from quicksand, but SEO takes time to build and rarely provides instant gratification.
Customers in this position should not only consider improving their attitude towards search engine optimization, but also other strategies like PPC, or look at other areas of their business operations that may be sinking.
5. Have a ridiculously low budget & exceed expectations
Honestly, you can blame someone for trying to maximize every dollar of their marketing budget, especially if they work with limited funds.
They contact SEO professionals to help them make informed moves. The only problem is that their expectations of what the baseline, budget-level SEO services can do are a bit impractical.
It’s important to sit down and have a serious consultation with this client so they can know exactly what is included in your service and what.
Similarly, wisely put some realistic SEO goals and expectations on paper so that their disappointment won’t make you lose your reputation.
6. Looking forward to miracles and outdated websites
This is very difficult.
Many business owners feel the protection of website design, especially if they have any design to create a website, unfortunately, they are often not too keen to hear that their beloved web design poses a major threat to the health of their search engine optimization. .
Today’s search engine optimization is more complicated, and considering the more factors than a few years ago, the quality of web design has an impact on the user experience.
Usability and user experience are critical to effective SEO, which may mean a complete web design transformation for:
Outdated. Low load. Not optimized for mobile users. Generally unable to meet the needs of modern consumers. Refuse to change
This is the customer who wants to get results, but does not want to make changes that will bring results.
It can be a link construction & ndash from optimizing its content strategy to playing an active role in reputation management or rethinking them; no matter what it is, they don’t think they are doing the wrong thing, they don’t see the change. reason.
Instead, they want you to create miracles in other ways.
Working with this client takes a special approach, including showing them how others can build success and how easy it is to implement these new strategies.
8. Do not understand whether SEO is consistent
You may be familiar with the client that hits and runs.
It may be that they are thrifty, or they simply do not have enough resources to recruit SEO professionals for a long time.
Their solution is to work with the agency long enough to gain some insight, start the right track, and start seeing the results.
Then they will disappear, you can’t hear their news again until they find themselves in the digital abyss.
This is one of the most frustrating scenarios because both you and your customers are really committed to their success, but they don’t realize that SEO is long-term consistency.
It requires a specialized approach that constantly adapts to industry changes, search engine algorithms and consumer behavior.
The method of escaping may produce some results, but it does not help the brand to reach its potential.
9. Nothing to know about the goal
Sometimes customers will appear at your doorstep because they have heard that they should focus on search engine optimization, but they don’t know what it means or what they want to achieve.
This is not the worst thing a customer can do, because they are willing to learn most of the time, but it can add extra weight to your shoulders because they rely on the lead of SEO professionals.
The key to making this relationship a success is to keep customers engaged. Help them understand what small goals are and how they work.
Use each opportunity to educate them so they can better prepare for the digital environment.
10. Adopt a very non-interfering approach
This is what customers think they pay for your services, so they want you to be able to handle all aspects of it – their only concern is the results you report to
This customer means no harm, just their hands are full of other business operations, and hiring someone to take care of them is already a huge relief.
The best way to do this is to clarify your role and move on to let them know every step. Once the information is in their hands, it depends entirely on what they do with it.
How to deal with difficult SEO customers
As an SEO professional, you meet a range of customers every day.
Some are easy to use, others bring some unique challenges.
Either way, professionally handling yourself and communicating value and proving the positive results of professional SEO services will help your organization grow and build the trust reputation of the company you work with today and the new business you will meet tomorrow.
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